Showing posts with label selling art. Show all posts
Showing posts with label selling art. Show all posts
Thursday, March 3, 2011
March 15 Artwork Promotion Event
Persepolis Arts Agency is teaming up with Hhgregg and Alia Kitchen and Bath to create selling opportunities for artists. Please share this with fellow artists who need help selling their artwork. Artists who are interested in representation should send an email to info@persepolisagency.com
Sunday, August 29, 2010
More Art, Please!
I was listening to a broadcast of Tom Ashbrook’s radio show “On Point” on August 18, 2010, and noted several takeaways. It’s quite clear that American consumerism is shifting into a new phase known as calculated consumerism. While the times have forced some consumers (an estimated 15-20%) to slam the brakes on spending due to unemployment, others have taken some hits, maybe lost investment, and have become more vigilant where their funds are concerned. Some have even cut back on spending out of sympathy and respect for friends and neighbors who have lost money. It is largely the “well-off” that constituted this latter category. Experts seem to agree the current frugal phase can’t last long for these folks - they will soon be buying new toys again.
The trends also seem to indicate that people are becoming more responsible spenders. They are buying things they can use right now, rather than a bunch of stuff they might use later. The drop in back-to-school purchases demonstrates this. Of course, we must keep buying consumables (such as coffee and toothpaste), but durables (cars or refrigerators) we will hang onto, rather than trading for a new model every two years or so. Families are also becoming more environmentally aware and value seems to be at the forefront of every one's mind. Case in point: Starbucks is now offering instant coffee. It’s cheaper than usual café served coffee -- about $9 for ten servings. The national savings rate has gone from negative to 8%.
The question now is, will Americans actually spend for art? I think so. I actually foresee increased spending on creative goods. With people saving more, they will have more to spend on items with value.
Art has great value and many more people are beginning to appreciate that value, especially for their children. And the folks who have money to spend, the ones who haven’t really been hurt by the economic times, will spend money on art. I predict that people will begin to regard art less as a luxury, more as a necessity. Having cut back on their expenses, especially frivolous ones, they will notice the extra cash on hand. Combined with the concept of value on the front burner, they will realize they have too little art in their lives and will begin to seek it out. They will start attending more art shows, actor’s theaters, etc. They will expose their children to a plethora of art venues and increasingly involve them with opportunities for artistic creation. And they will invest in more pieces of creative art. We will see the rise among the artwork with lower price points.
Although purchases of higher-priced art may have fallen recently, these should increase as well. One reason for the fall may be the sympathetic frugality that the more well-off consumers have lately been demonstrating. Another explanation might be a fear of income-loss. However, as the economy move along, the purchasing of the more expensive art should resume.
Where the most expensive art is concerned, the recession should cause negligible change. If you have oceans for pockets, a low tide on one continent is probably offset by a high tide on another continent.
I have a general positive outlook for the arts market, that artists face renewed appreciation for their creativity. In the next post, I’ll take a look at evidence for/against the claim that people buy more art after a recession. As of the last Google search, all signs are positive.
The trends also seem to indicate that people are becoming more responsible spenders. They are buying things they can use right now, rather than a bunch of stuff they might use later. The drop in back-to-school purchases demonstrates this. Of course, we must keep buying consumables (such as coffee and toothpaste), but durables (cars or refrigerators) we will hang onto, rather than trading for a new model every two years or so. Families are also becoming more environmentally aware and value seems to be at the forefront of every one's mind. Case in point: Starbucks is now offering instant coffee. It’s cheaper than usual café served coffee -- about $9 for ten servings. The national savings rate has gone from negative to 8%.
The question now is, will Americans actually spend for art? I think so. I actually foresee increased spending on creative goods. With people saving more, they will have more to spend on items with value.
Art has great value and many more people are beginning to appreciate that value, especially for their children. And the folks who have money to spend, the ones who haven’t really been hurt by the economic times, will spend money on art. I predict that people will begin to regard art less as a luxury, more as a necessity. Having cut back on their expenses, especially frivolous ones, they will notice the extra cash on hand. Combined with the concept of value on the front burner, they will realize they have too little art in their lives and will begin to seek it out. They will start attending more art shows, actor’s theaters, etc. They will expose their children to a plethora of art venues and increasingly involve them with opportunities for artistic creation. And they will invest in more pieces of creative art. We will see the rise among the artwork with lower price points.
Although purchases of higher-priced art may have fallen recently, these should increase as well. One reason for the fall may be the sympathetic frugality that the more well-off consumers have lately been demonstrating. Another explanation might be a fear of income-loss. However, as the economy move along, the purchasing of the more expensive art should resume.
Where the most expensive art is concerned, the recession should cause negligible change. If you have oceans for pockets, a low tide on one continent is probably offset by a high tide on another continent.
I have a general positive outlook for the arts market, that artists face renewed appreciation for their creativity. In the next post, I’ll take a look at evidence for/against the claim that people buy more art after a recession. As of the last Google search, all signs are positive.
Tuesday, March 30, 2010
Getting to Know the Customer . . .
In sales, you do nothing if you don't get to know your customer. My business is to sell art and creativity. That is why Mike Collins' interview of Lawrence Toppman was intriguing to me.
Toppman - the long-time film critic for the Charlotte Observer - gave a critique of the audience, so to speak. His message was that the average patron of the arts in Charlotte was risk-averse and complacent. His evidence was that the performing arts venues had to stick to the tried and true, "the hits," as Collins called them, to make any money. Toppman could not recall any performance programs where all the music pieces were unknown. He cited anecdotal evidence that Charlotteans were happy "listening to the same 20 symphonies" their whole lives.
On the other hand, the supply side of the arts market in the Queen City seemed to be in Toppman's good graces. Toppman justified the arts venues' choices for cycling through "the familiar" year after year and gave praise for the diversity that Charlotte has in its creative side. My own personal experience tells me there is an entire continent of undiscovered art to many eyes and ears in Ballantyne, Myers Park, Dilworth - whose residents may "slum it" by driving through NoDa without daring to even get out of their cars.
What is the solution here for artists in Charlotte? It depends on what kind of artists we're talking about. On the one hand, you have institutional artists - for example, the Charlotte Symphony. On the other hand, there's the individual artists - the painter, the photographer, the jewelry artist. The two have different advantages and disadvantages. In the following entries, I will write about each group in turn, addressing the question: In a town that's raised on steak and potatoes, how do you sell dolma?
I welcome your comments. Has your experience been different from Toppman's account of the Charlotte crowd?
Charlotte Talks
dolma
Toppman - the long-time film critic for the Charlotte Observer - gave a critique of the audience, so to speak. His message was that the average patron of the arts in Charlotte was risk-averse and complacent. His evidence was that the performing arts venues had to stick to the tried and true, "the hits," as Collins called them, to make any money. Toppman could not recall any performance programs where all the music pieces were unknown. He cited anecdotal evidence that Charlotteans were happy "listening to the same 20 symphonies" their whole lives.
On the other hand, the supply side of the arts market in the Queen City seemed to be in Toppman's good graces. Toppman justified the arts venues' choices for cycling through "the familiar" year after year and gave praise for the diversity that Charlotte has in its creative side. My own personal experience tells me there is an entire continent of undiscovered art to many eyes and ears in Ballantyne, Myers Park, Dilworth - whose residents may "slum it" by driving through NoDa without daring to even get out of their cars.
What is the solution here for artists in Charlotte? It depends on what kind of artists we're talking about. On the one hand, you have institutional artists - for example, the Charlotte Symphony. On the other hand, there's the individual artists - the painter, the photographer, the jewelry artist. The two have different advantages and disadvantages. In the following entries, I will write about each group in turn, addressing the question: In a town that's raised on steak and potatoes, how do you sell dolma?
I welcome your comments. Has your experience been different from Toppman's account of the Charlotte crowd?
Charlotte Talks
dolma
Saturday, January 2, 2010
New Year's Resolution: Make It Happen!
Whether you need to create more art, to sell more art, to find studio space, to save for art supplies, to improve your technique, the best New Year's Resolution is - to Make It Happen!
Lose your remote control and find time in your schedule. Forget about the new season of ____, and start thinking about your new line artwork. Never mind fantasy football; plan your sales strategy. Disregard the vortex of distractions around you. Focus on the artist that you are and the needs you have for succeeding as an artist. Cross those needs off your (mental) list. Give yourself everything you need to be successful. And don't wait - make it happen.
Happy New Year, and I hope 2010 is a fruitful year for you!
Lose your remote control and find time in your schedule. Forget about the new season of ____, and start thinking about your new line artwork. Never mind fantasy football; plan your sales strategy. Disregard the vortex of distractions around you. Focus on the artist that you are and the needs you have for succeeding as an artist. Cross those needs off your (mental) list. Give yourself everything you need to be successful. And don't wait - make it happen.
Happy New Year, and I hope 2010 is a fruitful year for you!
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